NASCAR Race Car Cooler design patent SALE or LICENSE
Food Beverage Beer Picnic Cooler
| Start Price |
USD 250,000.00 |
| Current Price |
USD 250,000.00 |
| Time Left |
14 days 10 hours 11 minutes |
| Bid Count |
0 |
| Buy It Now Price |
- |
| Reserve Price |
- |
| Start Time |
Monday, May 21, 2007 |
| End Time |
Friday, September 12, 2008 |
| Location |
Orlando, Florida |
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See more about 'NASCAR Race Car Cooler design patent SALE or LICENSE'
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Description
FOR SALE or LICENSE is the Race Car Cooler design patent D486,037. The design patent was issued on February 3, 2004 and will be good for the next 10 years. As indicated by its name, the Race Car Cooler is a food/beverage cooler with the shape of a NASCAR race car. The patent is very simple and that is what I believe will make it both desirable and profitable. Take the idea of a picnic cooler and couple it with the hottest, fastest growing sport, with the largest and most loyal fan base, and you have a product with enormous potential for profitability. The drawings speak for themselves and the NASCAR statistics below show exponential growth in all areas of the sport, such as fan base, loyalty, and merchandise spending. There are several areas, such as, development and licensing that need to be addressed in working with a project like this. The design of this cooler is highly marketable and can be extremely profitable as it can represent the full lineup of racing icons that make up the core of America’s fastest growing sport. If purchase or licensing of the patent is not something that you would be interested in, maybe you would be interested in helping me manufacture and produce the item or help me get this idea off the ground. Imagine the possibilities ~ listed below are just some of the very popular NASCAR drivers ~ fans would just love to get their hands on a cooler that is shaped, colored and decaled like their favorite racer's car! 2006 NASCAR NMPA Chex® Most Popular Driver Dale Earnhardt, Jr Jeff Gordon Kasey Kahne Tony Stewart Kevin Harvick Michael Waltrip Mark Martin Matt Kenseth Jimmie Johnson Elliott Sadler Please e-mail me if you or your company is interested in LICENSING this patent **************************************************************************************** NASCAR™ DEMOGRAPHICS AND STATISTICS The following figures are comprised of recent (2001, 2002) NASCAR brand studies. The figures were compiled by various sources found on the Internet as well as sources received directly from NASCAR. There has been a significant increase in the number of NASCAR fans in 2001, up to 75 million from 63 million in 2000 (+19%). The NASCAR fan base represents 37% of the U.S. adult population. 60% male / 40% female 32% are between the ages 18-34 (100 index vs. U.S. pop) 58% are between the ages 18-44 (109 index vs. U.S. pop) 42% earn $50,000 per year (108 index vs. U.S. pop) The number of ‘Hardcore’ NASCAR fans has grown to 40 million up from 25 million in 2000 (+60%). Hardcore fans spend nearly 9 hours each week following NASCAR across all media, including television, print, radio and the internet Hardcore fans spent between $522 and $791 on NASCAR related merchandise in 2001 Fans understand the need for sponsors, recognize them and show strong support. Loyalty to NASCAR sponsors has increased significantly in the past year. Fans are now three-times as likely to try and purchase NASCAR sponsor’s products and services (vs. twice as likely in 2000) Fans are 94% more likely to have positive feelings about NASCAR sponsors (vs. 68% in 2000) 89% of NASCAR fans agree that when they see a NASCAR logo on something, they know it will be a quality product Time spent following NASCAR on TV, print, radio, and the internet has increased. NASCAR fans have increased their NASCAR media consumption nearly 60% compared to 2000 (TV +29%, print +75%, radio +125%, internet +200%) Money spent on NASCAR related merchandise by NASCAR fans increased nearly 70% over 2000 (nearly $500 annually). Annual spending by category: Car parts ($208 +96%) Collectibles ($96 +35%) Apparel ($72 +22%) Computer accessories ($54 +184%) Toys ($37 +37%) Media ($30 +88%) OTHER KEY HIGHLIGHTS The sale of NASCAR licensed merchandise has exploded over the past 6 years, with record breaking 2001 sales of $1.34 Billion, nearly a 100% increase since 1995 NASCAR sponsors secured nearly $5 Billion in total television exposure in 2001. An increase in excess of 125% over the previous season Internet expansion revolves around the five-year rights deal with AOL for a reported $100 million NASCAR continues to thrive domestically while looking overseas – televising its races to over 50 countries A recent poll suggests that $57.6 percent of all auto racing fans prefer NASCAR over any other type of racing Motorsports is outpacing all other sports in growth of PAID attendance Attendance at NASCAR events increases an average of 10% annually The spending power of the NASCAR fan: 40% of NASCAR fans are women, the traditional decision maker on retail purchase 42% of NASCAR fans earn $50, 000+ per year 40% of NASCAR fans have families with kids under 18, who are usually NASCAR fans In a recent Street & Smith’s Sport’s Business Journal survey, decision makers at major corporations that invest heavily in sports ranked NASCAR #1 in 18 of 20 sponsorship categories: Who does a good job for marketing their sport? Who delivers good business building programs? Which sport has a strong future? NASCAR 96.6% NASCAR 63.6% NASCAR 95.6% NFL 86.4% LPGA TOUR 38.5% NFL 86.5% NBA 82.4% M.L. HOCKEY 38.1% PGA TOUR 82.6% NASCAR fan loyalty is legendary – They are loyal to their favorite drivers and to the sponsor’s brand they are the most sophisticated and knowledgeable in America and nobody else is close.” “NASCAR fans remain fiercely devout and frighteningly informed – as regards the nuances of their chosen sport, they are the most sophisticated and knowledgeable in America and nobody else is close.” ~ GQ (Gentleman’s Quarterly) “The National Association of Stock Car Auto Racing (NASCAR) is challenging NFL football, NBA basketball, NHL hockey, figure skating and golf for the title of hottest sport of the decade.” ~ TV Guide “Once viewed as a regional attraction with marginal audience, NASCAR racing is now the nation’s fastest-growing spectator sport…it’s fans are devoted, not just to the races and cars and the drivers, but also the companies whose corporate logos adorn them.” ~ The Washington Post “NASCAR is a smash hit with middle America, and the demographics of it’s legion of fans appeal to mass merchants of consumer products.” ~ The Detroit News “These people (fans) were serious about racing. They wore their NASCAR shirts, their NASCAR hats. A few left toting actual driven-on tires. When I took a walk during the race, I was astonished at how many folks were standing in concession lines.” ~ Atlanta Journal Constitution
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